Meet Coach Brad.

 
 
 

Elite performance isn’t just physical - it’s mental.

Brad Williams, M.S., helps serious athletes build the mental edge required to compete with confidence, handle pressure, overcome setbacks, and perform consistently at the highest level.

Over the past 23+ years, Brad has coached athletes from youth sports to the professional ranks, helping them strengthen their mindset, sharpen their focus, and develop the resilience needed to excel when the stakes are highest. His experience as a Senior Performance Expert for the U.S. Army further shaped Brad’s expertise in helping individuals perform under pressure in demanding environments.

Athletes work with Coach Brad to develop championship habits, strengthen self-belief, improve emotional control, and gain a competitive advantage that extends far beyond physical talent.

Because when talent is equal, the athlete with the stronger mind usually wins!

Contact Coach Brad to Get Started!
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Experience

2003 - Present

Founder, Coach, The Mental Edge (USA)

Twenty-three years of helping clients unlock peak performance and sustainable success.

  • Mental Performance Coaching for athletes and teams at every level - from youth sports to collegiate and professional competition

  • Coaching in Team Dynamics (communication, team chemistry/cohesion, team culture/climate) for sports teams

  • Coaching in Leadership & Leader Development for athletes and coaches

  • Business Coaching (executive coaching, leader development, employee development, climate/culture improvement, communication, team chemistry/cohesion, etc.)

  • Mental Skills Training & Performance Coaching for elite groups/populations and those who work in high-stress environments (military units, law enforcement, firefighters, paramedics, emergency room personnel, operating room personnel, etc.)

  • Resilience Training for optimal health and well-being

  • Behavioral and strengths assessments

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March 2008 - JUNE 2019

Senior Performance Expert, U.S. Army, Fort Hood R2 Performance Center
(This was a civilian contractor position and not affiliated with The Mental Edge)

Over eleven years of coaching/training Soldiers, Leaders, and units of the United States Army in Sport and Performance Psychology, Leadership, and Positive Psychology and Resilience.

  • Coached company-sized (approximately 200 Soldiers) Army elements over multiple-month spans, targeting specific individual and unit performances

  • Designed unique intervention/coaching plans and curriculum to cater to each client’s performance needs

  • Utilized biofeedback training to improve clients’ self-awareness and ability to manage energy efficiently, make sound decisions under pressure, and maintain composure in stressful environments

  • Provided capabilities briefs, executive courses, and leader development courses to Army commanders and leadership

  • Prepared individual Soldiers for selection to elite Army schools (Sniper, Ranger, Special Forces)

  • Prepared individual Soldiers for amateur and professional athletic competitions (All-Army Combatives, All-Army Boxing, Army 10-Miler, Track & Field, Triathlon, MMA)

  • Prepared state and nationally-ranked child dependents of Soldiers for athletic competitions (wrestling, football, basketball)

  • Participated in the development and execution of larger-scope Army research projects aimed at improving performance across the fighting force

Certifications

  • Master Resilience Trainer - Assistant Primary Instructor (U.S. Army and University of Pennsylvania)

  • Maxwell Leadership Certified Coach, Trainer, & Speaker

  • Maxwell Method Certified DISC Behavioral Analysis Consultant

 
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Memberships

  • The Maxwell Leadership Certified Team (formerly John Maxwell Team) | 2016 - Present

  • Association for Applied Sport Psychology (AASP) | 2000 - 2020